Fiore Nursery and Landscape Supply have been a trusted supplier to the green goods industry for over 90 years. In an industry shackled with antiquated technology and manual processes, Fiore saw an opportunity for disruption by building a digital marketplace to serve nursery suppliers and landscape buyers.
Tandem engaged with Fiore on an innovation design effort to identify the ideal product to bring to their market. Through extensive user research and investigation of similar products, Tandem explored creating an online marketplace where Fiore could help landscapers from plan to purchase. After sharing our insights and collaborating with the Fiore team, we landed on a business model that allowed landscapers to input a list of materials for a project and prioritize speed, location, and price for the delivery their materials. We created a prototype of this custom solution to communicate the idea with key stakeholders.
Tandem delivered a plan for a new business model that meets the needs of customers and will bring this legacy industry into the digital age.