Human-Centered Design

Conceiving and validating innovative solutions to human needs

The human-centered design process is our best tool for rapidly exploring potential products and services that create lasting value. This process builds on user research and gives us a framework for innovation.

Our Human Centered Design Process

Immersion

We start with business immersion which allows us to quickly build deep context around the problem at hand. User research gives us a lot of data but we also employ other ethnographic and analytic techniques to create a complete picture.

Brainstorm

Here we rapidly work through brainstorming workshops, sketching and considering all possibilities. This gives us a wide field of ideas that we can slowly edit until we come to a handful that we collectively feel have some viability.

Design

With a few concepts in mind we begin to wireframe and design the product. And we make our ideas tangible by creating lightweight prototypes.

Test & Iterate

Testing our designs and prototypes with real or proxy users, and then integrating feedback from these observations, refines our product and validates it with the market.

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