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Madison Square Garden

Live entertainment from the Garden

The Challenge

Madison Square Garden almost needs no introduction. As one of the nation’s world-renowned venues for music and sports, MSG hosts hundreds of events each year, and prior to the engagement with Tandem, had a robust network of partners for radio and broadcast events.

MSG partnered with Tandem to add to their live performance options. Recognizing that there was an untapped available market for both live streaming and on-demand video, MSG wanted a web and mobile application that would allow cable subscribers in certain northeastern states to access video content via phone, tablet, or web.

In order for this to work, MSG needed a way to manage what was being streamed where, as well as a desktop web interface with scalable APIs to support mobile devices.

Tandem built a robust content management system to delegate control of various content streams for MSG. Utilizing a wide variety of technologies and vendor platforms to make the application a reality, Tandem enabled the MSG to stream the right content across the platform at the right time.

In addition to the CMS, Tandem built the connection from the CMS to actually broadcast utilizing the NeuLion system. This vital piece allowed video to be planned and broadcast at a predetermined time. Finally, we implemented Adobe Primetime to allow viewers to easily and seamlessly log in to their account and start streaming!

Since implementation, MSG Go has grown to live stream all New York Knicks, New York Rangers, New York Islanders, New Jersey Devils, Buffalo Sabres, New York Red Bulls and New York Liberty games with the majority of northeast cable providers on board to provide such content to their customers.